Bengaluru-based workplace wellness startup Zoojoo.be has raised $1 million (Rs 6.4 crore) from US-based venture capital fund RoundGlass Partners, for product enhancements. Founded by Avinash Saurabh and Anandraj Koormapolou in 2012, the startup builds web and mobile-based apps that use gamification and social collaboration to help users form healthy habits. The service is available for Android and iOS users.
The app targets enterprises to create healthy habits among its employees. The platform has over 35,000 users across clients like Mindtree, Unisys, GE, etc and has operations in India and the UAE. The company aims to measurably and quantifiably improve the wellbeing and happiness level of the workforce.
“Our mission is to measurably and quantifiably improve the well-being and happiness level of the workforce. We want to achieve our goal by helping our users create long-term positive behaviour change by forming great habits,” zoojoo.be co-founder and CEO Avinash Saurabh said. The startup is incubated at the NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) at IIM Bangalore