“This investment will help us launch the Food Talk Plus mobile application in a big way, by strengthening our core with an in-house tech team and creation of a comprehensive marketing plan” said serial entrepreneur Shuchir Suri, CEO and founder of Digital Food Talk Pvt Ltd.
Founded in 2013 by Shuchir Suri and Anjali Batra, Food Talk India was started as an invite-only Social Food Forum on Facebook. Today with over 50,000 members, the company has captivated an online audience of 400,000 followers across all social media platforms like Facebook, Instagram, Twitter and Viber. It is an invite-only social food community- where members come together to read and share food experiences via real time recommendations.
The company has evolved from creating an online social community of food lovers to now also being a technology and data sciences company with an in-house tech team. The seed investment has brought forward opportunities for the brand to launch their new product- Food Talk Plus – A hyper-local dish discovery mobile Application.
To spearhead their strategies in this space, Himanshu Vaishnav of Airocorp, an artificial intelligence company has joined the Food Talk India team as their Chief Technology Officer. Before starting this firm Suri spent nearly three years with ads and media company WPP owned venture Encompass in India.
Food Talk India recently signed a deal with Star World and Star World HD as the digital partner for the MasterChef Australia season 7 series in India. They will also be co-curating MasterChef Promotional event’s with Star World in key cities.
In June, Facebook group EatTreat, that allows its users to narrate the experience of their food journey, raised an investment of $350,000 from 15 investors.