Flipkart Introduces Ping to Enable Social Shopping

Taking a step away from the conventional, Flipkart has announced the launch of its chat service called Ping, which is designed to enable customer to shop with friends. The move has been made to render a  social edge to online shopping experience.

“Shopping is primarily a social activity and going for it with friends and family has been the norm since time immemorial. Online shopping, on the other hand, has largely remained a solo experience. Ping aims to transform online shopping by allowing users to talk to each other [in] real-time in order to make decisions and decide on what to buy,” maintained Punit Soni, Flipkart’s Chief Product Officer.

Ping is now available in Flipkart’s Android app, where it requires an invite. Check out what Twitteratis had to say about this new feature:

Since Flipkart is planning to go mobile only soon, the launch of this chat feature looks like a measure to cement the purpose of the company’s app. It is a strategic move to enhance customer engagement on smartphones as Ping would render an interactive online shopping experience to users.