Global TV streaming service Viki, a startup which is owned by Japan’s Rakuten, has acquired Korean fan community and news site, Soompi in less than $10 million deal. Viki bought Soompi from Crunchyroll, the anime-focused video subscription service, which had acquired it in 2014.
As part of the deal, both the sites will continue to operate separately, but will mutually integrate their content. In addition, Soompi Founder, Susan Kang will stay on as Viki’s head of community and publishing.
Soompi claims to have around 7 million monthly users, while Viki claims 40 million users. Now, this acquisition will give Viki’s users more access to information about Korean shows, and provides a base to Soompi upon which it can expand more. Soompi was founded in 1998, an has been focused on Korean pop culture information.
Rakuten acquired Viki in 2013 in a $200 million deal and Wuaki, a video-on-demand company in 2012. Both video services are expected to be integrated in mobile messaging company Viber, which Rakuten bought in 2013 for $900 million. So, it makes sense that Soompi can also be part of the Viber mobile video strategy.