BMW Refuses to Give to Larry Page

The recent restructuring of Google sort of led to a wave of shock across the globe. Google is now the largest subsidiary corporation of Alphabet, the newly established holding company that manages Google and all of the company’s side projects.

Let alone everything else, the website has specifically been creating a lot of buzz owing to its cool and crisp factor. But did you know the reason behind naming the website instead of It’s because latter has already been taken by BMW-owned fleet management service. Even though only a few people had ever heard of BMW’s Alphabet before, the company clearly isn’t going to let the massive free publicity untranslated.

Exploiting this ripe moment to their best benefit, BMW  published post on their website titled: A-Z is for advanced mobility solutions from Alphabet with a tagline: Because Alphabet is more than a name to us


On August 11, 2015, NYTimes published an article titled: Alphabet? Google Might Get Some Letters, quoting Micaela Sandstede, a Spokesperson of BMW – “We are not planning to sell the domain.” She described the website as a “very active” part of Alphabet’s business, thus making clear that BMW would not let go of its (now prized) possession to Google.

Nevertheless, combating the situation, Google has debunked an age-old myth and set an example that a company does not need a dot com url to establish its name on the internet.