Men are from Mars and women are from Venus, is an age old saying that has governed the differences between the two from time immemorial. However, the question is do these differences still remain stark in today’s time? The popular notion of women driving shopping trends was applicable only till the time eCommerce didn’t exist in our lives.
Now a trend can be observed in online shopping with more people opting for it. A comparative study survey by CashKaro has revealed some interesting facts about men and women online shopping behaviour.
APP-only websites affect men on a much higher scale as compared to women. Most eCommerce players are opting for app only platform due to boost in the number of smartphone users. Around 51% women feel that App-only websites does not really affect their shopping habits. Whereas, men on the other hand prefer shopping the old fashioned way with 56% disagreeing with the move.
Interestingly, men prefer to make online transactions with 43% preferring debit cards. For women, -cash on delivery is the most popular mode with 41% women opting for COD while shopping online.
Shopping is therapeutic for women, as most of them claim it helps them relieve stress. The survey indicates that 45% women shop primarily for themselves while on the other hand, 42% men end up shopping for their beloved. And maybe that is the reason (just saying) that women have bigger pockets! The average ticket size for women is between Rs 5000/- & Rs 10,000/- while for men it stands between Rs. 2000/- & Rs 5000/- .Even though men make more online transactions than women, women have a higher average order value on online shopping.
As in for top categories of purchase, the survey shows that both men and women today take pride in keeping themselves apprised about technology. Therefore, 35% men and 34% women indulge in buying mobiles & other electronic gadgets online while fashion & lifestyle comes a close second for women and movie/travel tickets for men. Online recharge (Mobile or Bills) is popular with both the genders.
The survey highlights some interesting facts about men and women shopping behaviour. There are certain sections of products for which either men/women still prefer an offline purchase over online. Men are most skeptical of buying real estate online with 40% tipping it as their most wary category. While 60% women still don’t trust online portals for purchasing expensive jewellery. Other categories which do not attract online shopping include Medicines and Automobiles.
The only area where there was no conflict observed between men and women was preference for coupons, cashbacks and discounts. Around 40% in both the genders prefer lucrative offers while shopping online.Category Ecommerce Social