Taxi service provider Uber has expanded its operations to 7 new cities in India. With the latest move it will now be operating in 18 cities in the country.
The 7 new cities where it has just started its operations are: Bhubaneswar, Coimbatore, Indore, Mysore, Nagpur, Surat and Visakhapatnam. Uber as a part of its marketing campaign is offering three free rides worth Rs 200 each to its users in these new cities, as reported by ET.
In its new markets the ride rates that the company is offering for Uber Go and Uber X is Rs. 5 per km and Rs. 7 per km, respectively. These rates are lower than the auto rates in the cities. Since the company is competing with the local services of the cities, it is clearly making an attempt to get people addicted to its service.
The company has hired 25 people for the operations in the new cities and is still in process of hiring more.
“We have been growing over 40% month-on-month in some cities and plan to expand to a couple of more locations in India before we end this year,” said Neeraj Singhal, head of expansion for India and the subcontinent at Uber.
The company offers Maruti Swift Dzire and Toyota Etios under Uber X and for Uber Go there are cars such as Hyundai Santro and Tata Indica.
Uber seems to be planning its expansion quite strategically. Recently it announced the launch of its Boat service in Istanbul, suiting the requirement of the people in the continent.