Greece-based mobile survey platform Pollfish has raised Series A funding round of $2.5 million. The round was led by Odyssey Venture Partners, PJ Catalyst, Woodside Group and several unnamed angel investors.
The company was founded in 2013 and with this investment, the total fund raised till date comes to $2.8 million.
CEO John Papadakis, adding a comment on the matter said, “As the Ad economy is shifting to data and mobile, the need for immediate data driven decisions and planning needs to be mobile first.
Further, elaborating on the company, he added, “Pollfish provides real-time quality insights ranging from SMEs, for simple day to day decisions (e.g. Is my new product/service attractive?) to enterprise solutions where heavy data analysis from massive amounts of survey and behavioural data provide a 360 view of the market and current market trends.”
The freshly raised fund will be used for continued U.S. expansion.
Pollfish’s customer list include SMEs and individual researchers, alongside bigger enterprises such as Oracle, OMD, Deutsche Telekom, Mondelez, Mercedes, Millward Brown, and others. Its surveys currently run on more than 8,000 mobile apps, both on Google Play and the Apple AppStore, amounting to “millions” of surveys running every month.
The startup claims a reach of 120 million users within the last 12 months, reports TechCrunch.
Although the company is based out of Greece, the company’s business development and marketing operates from the U.S. where the company is also incorporated.Hence, it claims that it is little affected by the Greek crisis which is one of the hottest topics of today.