mCommerce Player Paytm is Set to Invest Rs 640 Crore in its Subsidiary Platform Go Big

Mobile commerce platform, Paytm is set to invest Rs. 640 crore in its “Go Big” platform. The investment will facilitate small and medium sellers to come on board easily and leverage the benefits of selling through Paytm’s marketplace.

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Using the “Go Big” platform, merchants can avail services including content writing, cataloguing, online marketing and imaging. It helps them make better profits online by solving skill-based pain points.

Paytm already has 600 listed service providers who can assist sellers in various aspects of online retail. It also plans to expand its team of service partners to 10,000 in the next 5 months.

Speaking on the launch of the platform, Ms.Renu Satti, VP- SME Business and Operations – Paytm said, “We believe in enabling and empowering small merchants with technology and marketing. In the same spirit, we have created a GoBig portal and listed Paytm partners who can help a small seller to sell and scale business in any part of the country. We offer to fund initial expenses of creating catalogs and give free marketing credits to merchants to get traction on online commerce.”

Paytm will also soon launch its affiliated warehouse capacity at extremely low prices for merchants who want to store their products. In the first phase, this will cover 50 cities and will be rolled out to 100 cities by the end of the year. The warehouses too will get access to the Paytm technology platform so that they can become part of the vibrant online commerce landscape of the country.

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