UK-based ‘kid safe’ digital marketing platform SuperAwesome has raised $7 million in series A funding led by Twenty Ten Capital. The raised funding will be used to accelerate the growth of its team in North America and to continue expansion in Southeast Asia. The other investors including Henry Chamberlain, Jamie Kirkwood of IBIS TMT, Sandbox & Co and existing investors including Hoxton Ventures also participated in the round.
The company specializes in delivering child friendly advertising for family brands, and recently launched Kids Web Services (KWS), providing a cloud-based tools to help content creators manage new data privacy requirements that are becoming standard legislation for under-13s. This means the Children’s Online Privacy and Protection Act (COPPA) in the US; an equivalent of which will shortly be law across Europe.
The startup’s clients include Hasbro, Mattel and Lego among others. “This year, we’ll drive tens of millions of advertising dollars into the kids digital content ecosystem with annual growth of 4-5x and we’ve got a clear route to revenues of $100M+ over the next couple of years,” said SuperAwesome’s founder Dylan Collins. “We’re materially increasing the size (and safety) of digital kids market, so by any analysis our value comes from continuing to grow fast,” he added.