Author: Cameron Johnson, Social Media Analyst specializing in Google+
IoT (The Internet of Things) sounds like a fancy buzzword for business. However, it’s a tech-savvy concept that has the ability to change literally everything. It’s a cutting-edge revolution that will inevitably change technology as we know it, for the better.
IoT refers to how things are connected through the use of wireless communication in order to effectively connect people to the Internet, locations, objects, or even animals, and therefore facilitating the continuous sharing of and direct transmission of data.
Basically, IoT is the way common everyday devices have the ability to exchange information automatically over a network. Also, IoT will greatly influence everyone’s lifestyle due to the way various things are monitored including weather, pollution, traffic, and even the environment as well as how data is gathered. For example, ordinary tasks will get outsourced such as programming a smart sprinkler system to automatically check the local weather conditions prior to turning itself on in order to conserve water.
Smart devices are designed to not only make our lives easier, but to maintain better control over things we often take for granted such as remotely controlling a door lock to contact you if someone opens it while you’re away at work or on vacation.
In time, IoT technology will eventually mean a great deal more than just environmental alerts, wearable technology, and managing smart window blinds. IoT will facilitate the way we conduct business in general, especially in the world of marketing. Here are some key ways that IoT is changing our lives:
1. The Future of Social Media
Many years ago when Twitter and Facebook first made their debuts, most online marketers seriously doubted whether or not these so-called ‘social media sites’ would actually be worth their time and effort. They couldn’t have been more wrong. Almost 75 percent of marketers online report a veritable boost in site traffic after spending just 5 or 6 hours a week investing their efforts into social media.
The silver lining is that IoT technology is already optimized to use social media, thereby enabling shares and automated posts to be continuously produced by the devices themselves while paving the way for new communities to develop online.
2. Traditional Devices are a Dying Breed
One exciting aspect of smart-enabled devices and products is their capability to perform their very own diagnostics checks and regular maintenance.
For traditional devices and items, the first clue that something’s wrong in terms of function is when it suddenly stops working. When this occurs, there’s not a whole lot that can be done besides trying to repair it or ordering a brand new one and waiting until it arrives.
However, IoT-enabled devices can completely prevent any downtime by continually monitoring their own mechanical functions and if necessary, contact technical support. If a problem is significant or irreparable, the IoT-enabled device can simply order the part for itself so when it does end up shutting down, the new one will already be ready for service.
3. Simple Sales Data Exchange
Sales data is a very important commodity in virtually any business. Therefore, by having access at your fingertips to key information letting you know how, why, and where your products are being used and sold, you can then better customize your marketing efforts for your audience.
Simply put, any smart device that can gather this valuable data and offer it to you in real time without using an IT professional in order to monitor or direct the process, will enable businesses to develop informed and effective marketing strategies as well as improve the bottom line.
Working Harder, Not Smarter
IoT is definitely here to stay. By the year 2020, researchers anticipate around 75 billion connections worldwide. In fact, many intelligent machines today can now interpret what people say, translate their words into a different language, provide closed captioning services if necessary, or put words into text. Therefore, with countless new devices getting smarter and smarter, your marketing strategy must also get smarter as well.
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