Fitness Discovery Platform Fitternity Raises $1M from Exfinity Venture Partners

Mumbai-based online fitness discovery platform, Fitternity has raised $1 million in its first round of funding from Exfinity Venture Partners for expansion in new cities. The new funding will also go towards operations and marketing as well as technology enhancements.

The company was started in January 2014, it has listed over 7,500 centres and collaborated with 1,500 service providers in Mumbai and Pune since its inception. Fitternity is a marketplace where users can find fitness options (everything from gyms to trainers, pilates to marathon, dietitians & more) based on their interests, locations and requirements. They can get all details (like offerings, photos, reviews, rate card, timings etc.) without stepping outside their house and can also book unlimited trials (free sessions facilitated by Fitternity) till they figure out the right option.

The startup was founded by Neha Motwani (Founder and CEO) who quit her job as a consultant at Aon Hewitt. “Fitness is about eat, exercise and explore. It’s the whole package. Users can have free unlimited trials before making a decision with this platform, a choice people like me did not have earlier, a major gap that I saw and started up as a result,” said Neha.

Other startups operating in similar space are Fitraq and Gympik Health Solutions. Delhi-based Fitraq raised $150,000 funding from Tarun Arora, MD of Northern Collection and Credit Bureau (NCCB) India in March and Bangalore based Gympik Health Solutions secured $135,000 ( Rs 85,62,375) in seed funding from a group of angel investors including, Capvent’s managing partners Tom Clausen and RohanAjila, and a manufacturing firm Haldyn Glass in January this year.