Customer interaction and management software developer, Ameyo, has raised a Series A of $5 million from Forum Synergies.
The company, which already has customers throughout Asia, the Middle East, and Africa, plans to use the capital to expand into the United States.
Adding his opinion on the matter, Sachin Bhatia, Co-founder, stated, “We believe CRMs do a good job of being the system of record, but fail to provide automation and interfaces to handle interactions and give an overall picture of engagement.”
According to the claims made by the company, its software has already been installed by 1,600 customers in 40 countries, including Indian e-commerce giant Flipkart, Ola Cabs, and Chase Bank in Kenya, and manages more than one billion customer interactions every day.
Ameyo is a cloud-based “all-in-one software-based communication solution” that enables support centers to manage the interaction processes with customers, thereby helping companies increase their speed of sales.
It is not the only player in this segment. Companies like Genesys, Five9, and Incontact too operate in the same avenue. However, as per Bhatia, its key differentiation is its flexibility, as in Ameyo lets all departments including collections, helpdesks, and sales use the same platform and see the same data from integrated CRMs and business apps, reports TechCrunch.