Video Analytics Startup Vidooly Raises Funding from Bessemer Venture Partners (BVP)



Online video analytics startup Vidooly, announced that it has secured funding from Silicon Valley based investor, Bessemer Venture Partners (BVP). The raised funding will be used for product development, team expansion and client acquisition.

Launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia, Vidooly is a YouTube intelligent marketing and analytics suite content creators, brands and multi channel networks (MCNs), to maximize their YouTube organic views, build an audience base and earn more revenues on the channel. The company started from India and currently is focussing on the on the Middle East and south-east Asia as part of their expansion plan due of the growing content consumption in these regions

The startup is able to do this with the help of of its software suite that offers features such as video tag suggestion, best time to upload, search rank analysis, competitor tracking, subscriber behavior analysis and influencers collaboration.

YouTube is the second largest search engine in the world, next only to Google. More than 300 hours of video is being uploaded on YouTube every minute, out of which 90% of the videos generate less than 10,000 views in the first one-month. Currently, content creators are putting a lot of efforts to create good quality content, but the problem is that they find it difficult in targeting the right kind of audience to watch their content. This is where we step in”, said Subrat Kar, CEO & Co-founder of Vidooly.

Since the beta launch of the product in 2014, the company has added 2000+ individual YouTube channels such as Bollywood Hungama, Glamrs, appuseries, India Food Network and six MCNs, across the globe to their list of customers. As the company claims around 120K videos are uploaded every month, while its big data tool analyses 500 million plus monthly videos through its platform.

“Video consumption globally is a megatrend and comprises an estimated 60%+ of all data traffic on the web. Vidooly is BVP’s second investment in the Video platform/tooling space globally after VidYard, a video marketing and sales enablement platform,” said Aakash Goel from Bessemer Partner Ventures.

With rapidly growing smartphone and Internet penetration, India has become a large market for video consumption. Internet video traffic in India is expected to grow nine-fold between 2013 and 2018, according to Cisco’s Visual Networking Index (VNI). Internet video traffic will reach 2.2 exabytes per month in 2018 or 72% of all Internet traffic in India, according to the report.

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