Bangalore based Digital marketing and personalisation startup, Teritree Technologies has raised $140,000 (Rs 89.71 lakh) in its first round of funding, led by Mauritius-based investment fund KCL and a group of 10 angel investors who include top executives from Microsoft, Cisco, Facebook, HP and IBM.
Teritree will use the funding to improve its technology and also increase hiring. This is the first investment for the three-year-old company, that hopes to close a second angel round this fiscal year, according to ET.
The company’s technology tracks user activity on online retail sites and continuously records and collates content, making a note of constant customer activity. The record of user activity is later used to distribute and market content accordingly.