Bangalore based online education platform, Simplilearn which provides professional certification courses, has announced a $10 million deal to acquire Market Motive. Based in Silicon Valley, Market Motive is a digital marketing training company that was founded in 2007 by Michael Stebbins, John Marshall and Avinash Kaushik. It builds curriculum that trains professionals on digital marketing, and has delivered web-based certification programs to Fortune 500 companies.
Post acquisition, Market Motive will continue to operate as an independent arm of Simplilearn with co-founder Michael Stebbins staying on as CEO along with his entire team. Michael will also join Simplilearn as the Chief Innovation Officer and work alongside the company’s Director of U.S operations, Prashant Parmar in strengthening Simplilearn’s presence further in North America.
The merged company – both Simplilearn and Market Motive have already helped more than 400,000 professionals in over 150 countries see $4 billion worth of pay raises. With this acquisition, Simplilearn is looking towards an expanded presence in the U.S. where it can offer a turnkey solution to working professionals and college graduates who are trying to advance in their careers.
Market Motive’s courses and certification provide authoritative cross training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing. With the acquisition of Market Motive, Simplilearn, which already has a catalog of over 250 online courses across industries and functions, augments its offerings in the booming digital marketing field. The global digital advertising spent in this space is projected to reach $278 billion in 2019 — with courses in Social Media Marketing, Digital Advertising Web Analytics, and Marketing Automation.
Simplilearn’s focus continues to providing a wide range of short term certification-based courses that have a direct impact on the learner’s’ career. “The digital marketing ecosystem is at the tipping point and this is the right time for us to expand our products in this hot segment. We are impressed with Market Motive’s enriched content and domain expertise backed by industry experts apart from their approach towards online training, which fits strongly with our business strategy,” said Krishna Kumar, Founder & CEO of Simplilearn.
Recently, Simplilearn raised $15 million in Series C funding led by Mayfield, with participation from Kalaari Capital and Helion Venture Partners to expand rapidly in the U.S and other primary markets. The company has trained over 400,000+ professionals across 150+ countries, led by over 2,000 qualified trainers.
“Digital Marketing is a key growth strategy for most organizations today and is driving the demand for certified professionals across the industry. Short term online courses that position the participant as an expert are the future of professional education,” said Navin Chaddha, Managing Director of Mayfield. “Market Motive adds a fast-growing online marketing training vertical to Simplilearn as they meet a demand for e-learning expected to exceed $169 billion by 2018.”