Indian grocery delivery startup PepperTap, is all set to enlarge its service spectrum by penetrating into tier-2 cities that include Ahmedabad, Surat, Jaipur, Chandigarh, Lucknow and Kolkata. The company will be associating with around 25 grocers in each of these cities to make its operations live in the entire city at one go. After its success in Delhi NCR and Pune, PepperTap is now tapping the unexplored markets of tier-2 cities.
The company will be hiring 150-200 people per city including on-ground delivery staff to ensure seamless services. It had raised $10 million series A funding from Sequoia Capital and SAIF Partners in April. Sequoia Capital had also invested a $1.2 million seed round in the startup in March.
Navneet Singh, Co-Founder, PepperTap commented, “Expansion is part of our core mandate at present. Hence, we are rapidly covering as many cities as we can to offer people superlative hyperlocal online grocery delivery services. After receiving a terrific response from consumers in Delhi and Pune, we are now concentrating on the tier-2 cities that are increasingly developing a penchant for online services.”
PepperTap plans to foray into new markets next namely in Mumbai, Chennai and Bengaluru.
Other players like ZopNow and Grofers also operate in similar space. Sequoia Capital backs both PepperTap and its rival Grofers but PepperTap claims to process more orders on a daily basis than the latter.