After cab, autos and food – Ola is entering into hyper local grocery now, the company has started beta testing of its grocery delivery service ‘Ola Store’, which is a standalone app and is not integrated with its taxi hailing app. A select few users received mail to try out this new service, which started as follows:
“At Ola, we are obsessed with making life simpler; we’ve already made your travel more comfortable and easy, and now we want to introduce the same efficiency to make your grocery shopping more convenient.”
The testers also get a 50% off on their first order. The App store link does not work if the user is not invited. The catalog of products available on the app ranges from vegetables, fruits, dairy products, frozen foods, grocery and staples etc. If the customer order worth is less than Rs 300 then it will take an extra delivery charge of Rs 50.
Hyperlocal space has gotten really hot in India, with players like Zopnow, Bigbasket, Grofers, Localbanya and PepperTap establishing their footprints in the market and raising massive capital in their series A round itself. The food and groceries market has also drawn the attention of online marketplaces like Flipkart, Amazon and Snapdeal.
It seems Ola is following the Uber footprints, first it launch OlaCafe on the lines of UberEATS and then it has revealed its grocery app following grocery delivery service Uber ESSENTIALS. However since Uber offers these services only in US, Ola would get a headstart in its very own country.