US-based Streaming Service Netflix Set to Enter India in 2016

After Singapore-based on-demand internet video provider Hooq launched operations here, now US-based internet streaming media company, Netflix has firmed up plans to enter India by 2016.

“We have said we plan to be nearly global by the end of 2016. We have nothing else to share at this point,” a Netflix spokesperson said in a statement to TOI. The plans by Netflix to enter India are not new. Since 2013, there has been speculation of Netflix entering India, but due to several factors like licensing costs and internet infrastructure problems it haven’t started in India yet.

Last month, Hooq announced its app for mobile and PCs to stream and download movies and TV shows at a price of Rs 199/month. Similar service by Amazon are also expected to seek the favour of Indian consumer in the near future. Mumbai-based Tata Sky is also in talks with various content providers to offer TV shows or movies across iOS and Android platforms for a fee.

Founded by Reed Hastings in 1997, Netflix has been expanding globally with around 62 million subscribers with more than 40 million of those users are in the US. Now, its entry in India would generate competition for DTH players.

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