Micromax is the World’s Tenth Largest Mobile Phone Maker, Samsung Leads the Race

Good news for India! The native mobile phone maker Micromax ranks among the top 10 global handset vendors with 1.8% market share during the January-March quarter with 8,158,000 units sold, reports Gartner.

In a press release, Micromax stated that it has received overwhelming responses toward the Canvas series including new handsets like Canvas Spark, Canvas Knight and Canvas Fire among others. The company believes that it gained competitive advantage owing to its “continued investment in the best technological innovations, right understanding the consumer needs & expectations, innovating continuously for devices & services, and a robust offline & online distribution network to provide a world class experience for its consumers”. Micromax has also entered SAARC markets and is exploring new countries like Russia.

As per the report, the global smartphones sales witnessed a 19.3% increase in the first quarter of 2015, led by strong growth in emerging markets. The fastest growing market regions marked by Gartner are – Asia-Pacific, Eastern Europe and the Middle East and North Africa.

Commenting on the market stats, Anshul Gupta, Research Director at Gartner said, “During this quarter, local brands and Chinese vendors came out as the key winners in emerging markets. These vendors recorded an average growth of 73% in smartphone sales and saw their combined share go up from 38% to 47% during the first quarter of 2015.”

Graphical Representation of the data released by Gartner

Despite the continuous decline in its sales, Samsung still tops the list with 21.3% market share. The second rank is secured by Apple with 13.1% market share. As per Gupta, “Apple’s extension into more Asian markets helped it close the gap with Samsung globally. In the same period last year, there was a difference of more than 40 million units with Samsung; this difference has been halved, within one year, to just over 20 million units.” In the first quarter of the year, iPhone sales in China were up by 72.5%, making Apple the No.1 smartphone vendor in the country, even ahead of the native Xiaomi.

Microsoft, LG and Lenovo came at third, fourth and fifth places respectively on the chart.

To view the original report, click here.


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