Bengaluru-based digital marketing automation and optimization platform for enterprises and SME advertisers, AdWyze has raised $1 million from investment bank Map Advisory.
Founded in December 2014 by Arun Srinivasan, and Ankur Gupta, the company is building an integrated marketing automation platform to help marketers eliminate data storage and take decisions that have a direct impact on their ROI (return on investment). The platform breaks data silos and gives marketers actionable insights at a single place. Also, the company will launch a product for Google next month.
It has many clients like Zivame, Koovs, Lenskart, Fashionara, Swiggy and TinyOwl among others.
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Talking about their first investments in the internet space, Jacob Mathew, MD and cofounder, Mape Advisory, said, “They seem to be scaling up well and we already have marquee VCs courting the firm for Series A investments. Currently they are well funded and already have their revenue engine in place; so there’s no immediate plans of another fund raise.”Category Investments