Japan-based online recipe network Cookpad has acquired Indian online recipe sharing startup Cucumbertown. However, the terms of the deal have not been disclosed but this is among the larger acquisitions that Cookpad has made.
The acquisition will help the Indian startup Cucumbertown to expand its reach to international markets as well as monetise the platform. The service is being rolled out to select bloggers. Users can now customize their food blogs with the help of themes and custom domains.
Cucumbertown will remain an independent subsidiary even after the acquisition, as reported by e27.
Founded in October 2012, by Cherian Thomas, Arun Prabhakar, Chris Luscher and Dan Hauk, Cucumbertown is a recipe-publishing network for cooks/chefs. Cucumbertown grew from a simple recipe-sharing network to a food blogging platform reaching out to 160+ countries and millions of users. It showcases various recipes on the website and filters them based on their complexity and time required to prepare.
The startup had raised $300K in seed capital from a few angel investors which was followed by an undisclosed amount in Series A funding from Helion Venture Partners and Ludlow Ventures. It has two offices, one in US and another in Bangalore.
Cherian Thomas, Cucumbertown founder said, “India is one of the very few cultures where cooking is still mainstream and passionately followed. Indian cookbooks, recipes and ingredients have always remained an obsession and mystery for other cultures. Cucumbertown and Cookpad will work to put this on the global culinary map.”
Cookpad is Japan’s leading recipe site which allows its users to upload and search through original, user-created recipes. It has a total of 50 million users and more than two million registered recipes. The company was founded in 1997 by Akimitsu Sano and Yoshiteru Akita is its current CEO.