Mumbai-based online home furnishing portal, BedBathMore has acquired art based startup Crude Area, for an undisclosed deal amount. Last month, BedBathMore bought Homado.com, which is a marketplace for interior designers and architects. Post the acquisition, Homado.com’s community of close to 3,000 architects and interior designers have been integrated into the existing offerings of BedBathMore.
With this move BedBathMore.com will expand its private label offerings and strengthen its focus on content, community and e-commerce. Currently, BedBathMore.com owns several private labels in the linen, furniture and other categories. Post this acquisition Crude Area’s founders and a team of 5 members will be joining BedBathMore.
Founded in 2012, as a venture of Nidhi Dewan and Shweta Bhandari, Crude Area is incubated by Sidharth Rao, Founder of Webchutney and has also raised money from angel investors including Sachin Bhatia, Co-founder Make My Trip and CEO, TrulyMady. It is an art-based startup focused on the discovery of graphic art created by Indian and International artists. The startup claims to have 120 artists from across the world on its network, a community of 8,000 buyers and sells 500 orders a month on average.