British IoT cloud startup software ‘Evrythng’ which aims to connect everything from shoes to trees to streets to buildings and so on, has raised a funding of $7.5 million. The series B funding round raised the total amount of funds generated by the company to $14.5 million. However, the names of the investors haven’t been disclosed yet.
Evrythng intends to help companies manage their connected products and make operations run more smoothly with real-time tracking analytics. The software is designed to tap data from the product and from the maker to track supply chains, distinguish fake products, issue updates, customize how it’s used, and more.
As the name suggests, the company is literally trying to create Internet of Everything, especially to provide better engagement for both the consumer and the product manufacturer, so that user product interactions become more engaging.
Regarding the investment, Niall Murphy Founder and CEO of Evrythng, said, “The Internet of Things will affect every aspect of business operations and customer experience. It’s incredibly exciting to be right at the heart of this massive technology disruption and to have support for Evrythng’s technology and vision from Cisco Systems, alongside leading investors BHLP, Dawn Capital and Atomico.”
“The investment allows us to accelerate our mission to connect every individual product to the Web with its own intelligent online identity, working with global product manufacturer and retail brands” he added.
Based in London, the company was founded in 2011, with a view to connect every product on the planet to the internet, as reported by VB.
Evrythng is taking a different approach for IoT as it only connects the end products to their makers. IoT system seems to be the trend in tech as Google launched its IoT operating system Brillo and recently launched Apple’s IoT enabled home-kit which intends to connect the user with all the homely devices for his comfort.