Hansa Customer Equity, which provides consulting services in customer strategy, data management, analytics, campaign management, CRM & digital services to leading brands, has raised Rs. 30 Crore from PE firm ASK Pravi to fund its next phase of growth.
Hansa Cequity was incubated and promoted by R K Swamy Hansa Group along with S.Swaminathan (ex-iContract, part of JWT, India) and Ajay Kelkar ( ex-CMO of HDFC Bank) seven years ago.
The company has expertise in BFSI, Retail, Auto, DTH verticals and is looking to expand across various industry verticals. “Our platform-as-a-service (PaaS) strategy aims to bring in proprietary product APIs & solutions to enable customer-intelligence on demand and drive real-time marketing for our clients. We have benchmarked ourselves against global firms like Merkle, Acxiom, & Harte Hanks and the opportunities are really exciting,” said S. Swaminathan, CEO Hansa Cequity.
Currently, the company has 85 million unique customer profiles, facilitates transactions worth $75 billion, analyzes 5 million customer conversations and has more than 750 automated campaigns running every week. Some of its clients include Croma, Celio, Hypercity, Westside, Axis Bank, Birla Sun Life, Tata Sky and many more.
Hansa Cequity focuses on CRM, Social, Mobile, Analytics & Cloud (SMAC). The size of the overall SMAC industry globally will be close to $1 trillion by 2020. With increase in big data & social, the need for real time, on-demand analytics and marketing automation is getting immense attention in company board rooms.