American startup Convirza which works on Call-marketing optimization has raised a $20 million series B funding. The company has not revealed the lead investor for this round, as the investor prefers anonymity.
The newly acquired funding will be used for product development, growth, and acquisitions.
Convirza specializes in sifting consumer phone call info by automatically letting the brand know what marketing led to the call and by judging how good a lead and query it is.
The company’s CEO, Jason Wells claims that every call recorded using Convirza’s technology, generates a lead score. That score reflects whether the call led to a follow-up appointment, actual revenue, or a missed opportunity. The client is also told which ad, campaign, or keyword drove that call, if it’s known.
As per the privacy issue on calls being recorded, Wells said, “As required by law, our clients choose to announce that the call may be recorded. To be honest, we’ve never had a bit of negative feedback about it.” as reported by VB.
The company was founded in 2012 and is managed from Utah. In April this year, the company bought the call tracking division of phone call solutions company, CallSource