Amazon Opens US, UK Markets for Indian sellers

Amazon has announced the launch of its Global Selling Program in India, opening doors for businesses to reach out to consumers across the world starting with the US and UK. The company said it has extended two of its products – Selling on Amazon (SOA) and Fulfillment By Amazon (FBA) to businesses of all sizes and providing them exposure to its 270 million active customers worldwide starting with listing on US ( and UK ( marketplaces. Currently, the firm has its presence in 10 countries including Germany, France, Italy, US, UK, Canada, China, Japan, Spain, and now India.

This program allows exporting products in the Apparel, Home Furnishing (including Indian Handicrafts), Jewelry, Books, Collectibles, Sporting Goods, Handbags, Shoes and Health and Beauty products categories. Manufacturers and local brands can now export their creations across these categories and take India to the world.

The US based eCommerce company is competing with homegrown Flipkart, and Snapdeal for eCommerce leadership. It has unveiled several updates in recent months to attract sellers to its marketplace, including setting up of a dedicated call centre to deal with merchants and partnering with SBI to provide payment and commerce solutions.

The firm has already invested $2 billion in India to enhance their footprint in the country, it has introduced a dedicated B2B marketplace for Indian businessmen. Last month, it also launched a Service Providers Network (ASPN) that offers sellers a list of empanelled third party service providers who specialize in various services include imaging studios, local transportation companies, digital design studios, etc.

According to reports, Amazon’s rival Flipkart is also aiming to triple the number of its sellers to 100,000 from over 30,000 by this year end. It has launched a mobile app for sellers called ‘Seller Hub’ that offer sellers real-time data on listings, orders, returns, payment and order fulfillment.

Apart from this, Chinese eCommerce company Alibaba also entered in Indian eCommerce market through its marketplace AliExpress which will list 100 million stock-keeping-units (SKUs) on Paytm. This tie-up will allow Chinese sellers to sell in India. In February 2015, Alibaba had invested $575 million in Paytm to acquire 25% stakes in the company.

“Sellers on Amazon from more than 100 different countries around the world have fulfilled orders to customers in 185 countries utilizing our FBA service,” said Chad Goelzer, Director Global Sales for Amazon.

Selling on Amazon provides businesses of all sizes a international sales channel, with no product listing fees, no upfront costs of creating a website or setting up a physical store and secure payments infrastructure, the company said.

With ‘Fulfillment by Amazon’ manufacturers and sellers can store their products in Amazon’s warehouse; and Amazon packs and delivers the orders to customers, provides customer service and handles returns, it added.

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