Danish Ahmed, Co-Founder of online fashion and lifestyle retailer Yebhi.com, has quit the company to start Shopsity Tech Pvt Ltd, a venture that enables hyperlocal fashion product discovery through an app.
Shopsity is a mobile app which enables users to find what’s selling in stores nearby, while they are sitting at home. Users can choose the designs they like, check out the latest offers, see size availability, make a shopping list and then go out to experience the product. The process economizes time and helps cut down on the laborious exercise of visiting store to store in search of the product one is looking for.
Shopsity is a new entrant in the O2O segment, however, Ahmed has come up with term for this Android-based app- ‘anti-ecommerce’ play.
Despite being one of the founders of Yebhi.com, Danish believes, “eCommerce is efficient, but monotonous and unnatural, while traditional way of shopping is laborious, but fun. Therefore, neither model really nailed it”.
Further, he opines, “etail isn’t more cost effective than retail. While you have falling rent on one side, you’ve increasing logistics cost on the other, so current discounts are coming out of marketing budgets and they will taper down. I believe, that retail is at an inflection point and the next five years will see a retail revolution. They way we shop will change, and Shopsity will be an important part of that change. A year from now, we’ll have thousands of retailers that’ll connect, engage and transact with customers digitally. You’ll see retailers offering personalised recommendations and discounts using beacons, retailers advertising on facebook and google, retailers with ipads and tablets, offering a much richer user experience. Shopsity aspires to become the platform where retailers connect with customers, and offer this experience.”
The company has over 2000 stores from Delhi/NCR, already listed on its Android app. It aspires to take the number to over 40,000 across the top 10 cities within one year.
This is not the only one in this segment, sever other startups are also operating on similar models such as- Fashalot, Klassy, Wooplr, Zakoopi, Zopper etc.