Workforce Management Software Applicate Raises Rs 3.5Cr in Funding


Workforce management software startup, Applicate has raised Rs 3.5 crore from investors include Rishi Vasudev, Flipkart’s VP for fashion retail, Amit Gupta, VP of PE firm Urban Infra, and Rajiv Nayan, director business development at TCS Canada. The raised funding will be used for expand its operations in the country. The company is having offices in Bengaluru and Delhi.

Founded in June 2014 by CocaCola’s former executive Ranjeet Kumar and Deepak Rewadi,  a former General Motors executive, it offers a web and mobile based product to give organisations a dashboard to monitor teams and analyse performance for better management.

The company has created a ‘Uni Channel’ platform called ‘EXEED’ which is an app and web based integrated solution for enterprise execution, effectiveness, engagement and data analytics. It has several apps bunched onto one platform – like Trade GINI (for connecting the Channel Partners), REMOTE  (for tracking the effectiveness of promotions), KIT (for Knowledge, Insight and Training), the sales force effectiveness app, TEEM (for retail trade) and Store CONNECT (for emerging channels).

Its mobile app is currently used by about 3,000 employees across eight organisations and expects to generate Rs 8 crore revenue this year. The firm is looking at raising $5 million later this year to scale operations across Asia. It charges between Rs 3,000-10,000 per person annually for the app.

Consumer-facing companies like Kellogg’s, Madhura Garments and Hero Cycles are currently using this mobile app to manage their sales and operations personnel across geographies.