Automattic, the parent company of WordPress.com has acquired WooThemes for a reported $30 million.
WooThemes was founded in 2008 by Adriaan Pienaar, Magnus Jepson, and Mark Forrester, and currently it is a team of 55, working in 20 different countries. Apart from building themes, the company also runs WooCommerce, an online shopping plugin that claims to have seen over 7.5 million downloads and a over million active installs.
Given the wide adoption of WooThemes, Automattic would not be re-branding the newly acquired products. WooThemes and WooCommerce shall continue to be sold via their dedicated websites.
Automattic is planning on retaining and growing the WooCommerce brand. Their plan is to keep what has been going on.
“They have a full team that goes to bed every night and wakes up in the morning thinking about commerce; it’s core to their DNA,” said Mullenweg. Adding further, he asserted, “That’s better than starting it in-house. Also they have a ton of adoption already.”
In April, WooThemes Co-founder Magnus Jepson declared that WooCommerce accounts for over 85% of overall sales and processes. Additionally, he confirmed that WooCommerce’s revenue has showing a steady growth rate, and they are regularly breaking monthly revenue records, reports WPTavern.
Automattic which supports about 23% of the web, had raised $160 million giving a fillip to its valuation to $1.16 billion.