Twitter has unveiled a new analytics tool called Audience Insights that helps users and advertisers discover valuable insights about their followers and the people who have engaged with their organic tweets. The dashboard provides aggregate information about user demographics, interests, lifestyle, purchasing behavior, TV viewing behavior, and mobile footprint.
It can help users to decide how to target potential customers on Twitter. For example, users can learn about what products they have recently purchased, their favorite trends and what types of shows they watch on TV.
Also this dashboard helps to choose best medium (such as an image or Vine loop) for reaching audiences and user can also learn which platform is used by their audiences most, so that they can cater ads on iOS or Android.