California-based social data company Banjo has raised $100 million in series C round led by Softbank, alongside BlueRun Ventures. In March 2014, the company had secured $16 million in series B round. Prior to that, it had also received $5 million in series A round in 2010. The latest funding brings the total capital of the firm to date is $121 million in 3 rounds from 4 investors.
Founded in 2011 by Damien Patton, Banjo provides real time content discovery by location across multiple social networks. The company had also launched its Android and iOS apps that allow users to browse music, sports, breaking news, and so much more to explore real-time posts tagged to a location or a popular event. It now describes itself as building a crystal ball — a way to see and know virtually everything happening across the globe the moment it happens That means it monitors multiple social media networks in real-time and with the help of that data is able to see what’s happening anywhere in the world, with context, along with all the possibilities that data offers.
“By organizing the planet’s social signals by location, we’ve changed the game for our customers, and we are just getting started. Now Banjo is moving far beyond social signals. Our technology will know and understand everything, about any location, at any time, creating value for everyone, from individuals to corporations to continents,” said CEO & Foudner Damien Patton.