Shoptimize: An Indian Startup Creating a Mobile First eCommerce SaaS Platform


With the increase in the number of retailers in India going online, a rise in technology companies were seen offering SaaS platforms for easy store creations. Shopify, Zepo, Martjack, Build-a-bazaar, KartRocket are some of the companies that have been helping such retailers with their online stores. Since mobile commerce is emerging as an important extension of online retail, a Pune based startup called Shoptimize has created a platform to give its users an option to create a mobile first store.

It was founded in November 2012 by Mangesh Panditrao, with an idea “to make a difference in the eCommerce space with good technology and implementation.” Panditrao quotes. It includes creation of the online store, integration with payment gateways and logistics, generating traffic to the online store and features for driving conversion to actual orders.

It also sets up and manages digital marketing campaigns to help them grow along with providing training to its clients on operating the online store.

In terms of market competition, as mentioned above, it competes with major SaaS platforms operating all over the country such as Shopify, Zepo, PowerStores, Buildabazaar and Martjack for a potentially huge market. However it still aims to differentiate itself with its end to end offerings.

Shoptimize charges a monthly fee depending upon the number of orders a store owner books in that month. Based on the complexity of the design and implementation of the online store, a one-time setup fee is charged. At present it claims to be catering to over 100 brands across the nation and is expanding its user base up to 20% every month.

  • Henri Fayol

    SaaS can free retailers from complex software and hardware management. Small retailers can also use this to make online availability and to improve their profit through internet.