Bengaluru-based mobile app startup HealthifyMe, which aims to create solutions on web and mobile to motivate people towards a healthy behaviour, has raised an undisclosed amount of funding from Micromax. With this funding, Micromax aims to create a technology platform to address the consumers’ wellness needs. It has picked up a minority stake in this health and fitness company.
To bring better products and capabilities, Micromax has also set up an M&A team, headed by Kumar Shah, which has been actively sourcing and working with startups across technology markets such as Silicon Valley, Israel, Europe and India. As per a ZeeNews report, Micromax will invest up to $400 million this year to pick up stake in atleast 20 startups across segments like healthcare, entertainment, and gaming across the globe.
The mobile app has a database of 10,000 local and regional Indian foods, in 13 regional and local Indian languages and around 500 exercises and activities. Currently, the app is available for Android users and the iOS app version is expected to be out soon.
The app helps users log and manage their calories, track physical activities and achieve fitness goals. Also, it allows users to set their weight goals, and suggests a calorie intake and burn plan to attain it. It gamifies the process to keep users driven to attain their goals. Below is a video showing how it works: