Business, Technology

Google Acquires App Performance Startup

To expand its mobile capabilities, Google has acquired app performance startup The deal was revealed in a Blog Post on Pulse’s home page. The financial terms of the deal is still undisclosed.

Moving forward, Pulse’s team will focus on incorporating its technologies into the Google ecosystem. Though the company will no longer be enhancing its product with new features, it will remain available to existing customers, along with support.

This is Google’s seventh acquisition so far in this year. The firm previously purchased kids app-maker Launchpad Toys; mobile payments app Softcard; photo-backup service Odysee; Facebook marketing tool Toro; VR companies Tilt Brush and Thrive Audio; and smart scheduling app Timeful.

Started in 2013, Pulse provides mobile app performance service that helps developers to identifying issues that slowing down their production apps. Features include the ability to automatically track response time & networking errors, detects any resulting screen freezes, and drill down diagnostics for code level visibility into the underlying cause, and automatic performance tracking. It had raised funding of $1.8 million from investors including Anil Dharni, Camp One Ventures, Partech Ventures and Plug & Play Ventures.

Its clients include MyFitnesspal, GroupOn and Who@, which help clients improve the performance of an application.

Google is focusing on increasing its investments in mobile services as users adopting smartphones and tablets to access the digital content. Also, this week the company announced new updates on its Android software, which claimed over 80% of the smartphone market in Q1, 2015.

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