Online mobile recharge platform- Freecharge has released a promotional film in which the company’s employees are reading out aloud all the negative reviews it has received by its customers on social media platforms such as Facebook and Twitter.
One of the interesting reviews which really made me laugh my guts out was when a customer says, “Do you give coupons for ‘Sulabh Shauchalaya’, coz that’s what they are. SHITTT!!”
As per Freecharge’s AVP – marketing, Ashish Virmani the company tracked consumer feedback on social media, app store and consumer complaint emails in order to improve the product. In the process they stumbled upon interesting and creative feedbacks after which the company decided to create a humorous content around it.
Freecharge which was recently acquired by Snapdeal, offers recharge for Prepaid Mobile, Data Cards, DTH & Postpaid Mobile Bill Payment.