Facebook to Start ‘Instant Articles’ Service, Will Provide News Organisations Space to Host Their Content



Social networking website Facebook may roll out a new feature called ‘Instant Articles’, which will offer news organizations, special ad models that will allow them to put news articles and videos on the site.

The move is made to get more sign-ups and user engagement as well as to provide the existing ones, an option to read posts and watch videos right from their News Feeds rather than loading website links.

The feature will provide major news and video entities such as New York Times, National Geographic and Buzzfeed to get more eyes on their content via Facebook.

The move could turn Facebook into a revenue generating platform rather than just being a gateway to onboard more users onto their site, however no such intentions are revealed yet, according to NBW.