Happify, a New York based company that offers an online service to assess users’ happiness levels, has raised $5 million in funding via a convertible note led by Mangrove Capital Partners and Bridge Builder Collaborative. The new funding will be used to grow its ’emotional fitness’ platform to push users towards healthier mindsets through a set of programs and games.
Previously, the firm had raised $2.7 million in January 2014, $3.8 million in October 2013, and an undisclosed amount in January 2013. It is also backed by Founder Collective, Daniel Gutenberg, and TA ventures.
Launched in October 2013 by Ofer Leidner and Tomer Ben-Kiki, the company is looking at ways to integrate data gathered by physical sensors into its online service to learn something about the user’s emotional state from it. It assesses users’ happiness levels based on the science of positive psychology, neuroscience, and behavioral health.
Happify had also launched its apps for Android and iOS users, that aims at helping users create habits for a happier, more fulfilling life. The company’s program will train them to disrupt patterns of negative thinking, manage stress, and build skills to overcome various life challenges.