It is not an unknown fact that browsing the web is never totally a private affair. But did you also know how much of personal data you’re giving away in the process? With just a bit of coding, websites can easily determine almost all your computer details and specifications. The sum of all these data is known as your Digital Footprint, which could be used to track your movements across the web. This data can be used to distinguish one browser from the other as over 80% of browsers are unique.
For webmasters, this type of data is precious as it can be used to optimize their websites to pull more traffic. Even to advertisers, such detailed information is valuable, for they can target their ads to the niche demographic, who are most likely to respond to them.
The NSA is also gathering information on people’s activities online, collecting their personal data and even reading their private emails.
Protecting the privacy of your personal data is important. The UN has voted for the the same right to privacy online as we have offline, and has called on member countries to be transparent in their gathering of personal data and exactly how they plan to use it.
However, while the UN resolution carries political baggage, it’s not legally binding to its members. Instead, we’re left to take measures to protect our privacy on our own.
You can refer to the infographic given below to explore some of the options which could be used to make your digital footprint more anonymous and private: