Joining the race with budget smartphone brands like Micromax, Xiaomi and Motorola, Chinese smartphone maker CoolPad is set to enter the Indian market and will soon set up an R&D centre alongside a manufacturing plant in the country as part of the ‘Make in India’ campaign. The company has appointed former Flipkart executive, Varun Sharma as the India CEO. It will launch affordable smartphones, in Rs 5,000-20,000 range, under its Dazen brand and intends to sell its smartphones only through eCommerce websites.
The firm claims to own about 5,500 patents including dual-SIM and dual standby, but nature of the patents that are in the process of being filed locally are still undisclosed. Also, the company wants to be among the top three online selling brands in India by December 2015 and number 1 in the segment with in 2-3 years.
Some of the other Chinese brands that already exist in India include Huawei, ZTE, Oppo, OnePlus and Xiaomi. It will be interesting to see how this new entrant establishes itself in the Indian market amidst so much competition.