Apple is Stepping Up its Mapping Game by Acquiring GPS Firm Coherent Navigation

To give a boost to its location technology and services, Apple has acquired a Global Positioning System (GPS) company, Coherent Navigation, with the startup’s co-founders Paul Lego, William Bencze, and Brett Ledvina joining Apple’s maps team.

Coherent navigation was working on creating commercial navigation services based on satellite technology. It made devices for civilian use and also worked on autonomous navigation and robotics projects, as well as projects for the defense department.

It is still unclear how Apple will use the company’s services and technology, but it is working to add features like transit information and perhaps street view – like imaginary to its services. In 2012, the company started offering its own mapping service. And, now with this acquisition, it’s possible Apple looking to introduce a revamped maps experience. It has also acquired other mapping services over the years, including HopStop, WiFiSlam, Placebase, and Locationary.

Apple is not only competing with Google Maps in its navigation technology services, Nokia Maps is also available in market, which is getting attention many large players across industries for its acquisition. Recently, Uber submitted a bid to buy Nokia’s Here maps for as much as $3 billion. BMW, Audi, Mercedes-Benz and Baidu are also working together to buy a controlling stake in this unit. Nokia is expected to announce who buys Here by the end of this month.

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