Apple Acquires Augmented Reality Startup Metaio

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To bolster its virtual reality and augmented reality efforts, Apple has acquired Metaio. The company’s site has stopped taking new customers, and now a legal document confirms Apple has acquired it.

However, Apple didn’t confirm the news from its own side. It rather  gave its usual statement  to TechCrunch saying, “Apple buys smaller technology companies from time to time, and it generally do not discuss their purpose or plans”. Metaio posted on its site that, its products and subscriptions are no longer available for purchase. Email tech support will continue until June 30th.

It has 1000 customers and 150,000 users worldwide in 30 countries.

Founded in February 2013, Metaio is a technology company that develops augmented reality software technology and solutions. It is based in Germany, headed up by Co-founders Thomas Alt as CEO and Peter Meier as CTO. The firm has worked with over 140,000 developers and counted BMW, Audi, and furniture retailer Ikea among its clients.

The company had produced an app for Ferrari that gives a potential buyer, an AR tour of the car. The company also developed a “Time Traveler” app to let visitors to the Berlin Wall experience the historical site through the years.

Apple is also working on augmented reality for its Maps, as per a report by 9to5Mac’s Marc Gurman.

Augmented Reality space is flourishing at the moment , and it has been adopted by many other tech industries too. Even Google took an attempt  with Google Glass headset, and from AR it also tried its hand at VR with Google Cardboard – a DIY project that allows users experience virtual reality using nothing but their smartphone and a cardboard box. Earlier this year, Microsoft had announced VR headset with augmented reality capabilities- Hololens with applications ranging from 3D design to gaming, office use, and home repair guidance. With all these actions happening in this segment, the consumers can brace themselves for something big coming up.

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