Alibaba Finally Enters the Indian Market; To List 100M SKUs on Paytm

Image Source: geekotech

Image Source: geekotech

Alibaba has finally laid its hands on Indian market! Jack-Ma led company Alibaba through its marketplace AliExpress will list 100 million stock-keeping-units (SKUs) on Paytm. In February 2015, Alibaba had invested $575 million in Paytm to acquire 25% stakes in the company.

During October 2014 Alibaba had pitched to Paytm to start a cross platform business in India. As per paytm sources the products will be listed by the end of May 2015. “AliExpress has a lot of sellers and the tie-up will allow Chinese sellers to sell in India. They have more than 1 billion SKUs just for international markets,” commented a company official.

Also Read: The Indian eCommerce with Alibaba: Fertile or Futile?

Paytm has shared its application programme interface (API) with AliExpress, which will allow it to interact with Paytm platform and help in listings.

Paytm had launched an app for sellers in April 2015 for small and medium size business. It had opened up a Taobao style zero commission marketplace to tap in sellers. These products will be listed on the Seller App and the Chinese sellers will directly compete with Indian sellers. The Paytm mobile wallet will also be used by the Chinese company for the payments. Alipay is Alibaba’s mobile wallet which is not available in India due to regulatory limitations.

“The items will be shipped within one week once we go live,” said Paytm officials. Paytm and AliExpress have tied-up with the official postal service of China called China Post which will deliver the products at the buyer’s doorstep.


    I agree with Satish that vendor should walk out of PayTM or other player who are doing this kind of tie ups want to kill small business in India. I will suggest for vendor to Register with 1) FlipKart 2) ShopClue 3) BuyonKart 4) Infibeam which are truly Indian company. Market place should give priority to Indian business and not outsider.

    • Shreyansh Tewari

      yea right. the same way them US would not hire any indian company for its IT work. India manufacturers need to grow up and start investing in technology and not sell shitty products based on cheap labour.

  • Saloni Arya

    Would love to understand how they are solving for delivery. Alibaba delivery through ChinaPost takes 30-45 days.

  • Meherangez

    the strategy seems worthy though the intention aint india friendly

  • WowSathish

    I am wondering what will be the fate of Indian sellers, already the market is facing tough competition and intrusion of Chinese sellers in India will doom our economy(:

    I feel Indian sellers to walk out of Paytm marketplace…