To reach more consumers in the country, Chinese smartphone manufacturer company, Xiaomi has announced two deals that ends its exclusive partnership with Flipkart for online retail. The company will soon start selling its phones in India through Snapdeal and Amazon and its devices will be listed on both companies on April 8th.
People familiar with the talks said that Xiaomi is unhappy with Flipkart as sales have been sluggish in the recent past.
Xiaomi started its Indian operation on June 2014 and released Mi3 smartphone in July by making a partnership with Flipkart to retail its smartphones in the country. Even though the company seems to be complaining now about the underwhelming response it’s getting on Facebook, it certainly did catch up a lot of attention in the minds of the Indian audience even with a $0 marketing budget.
Since its launch, the company has been experimenting with different models to reach the market as well and has released Redmi 1S, Redmi Note 4G, Mi 4 and Redmi 2 smartphones, along with the MiPad tablet.
In January, it has started selling its Redmi Note 4G handsets through Bharti Airtel stores exclusively.The company had also announced a tie-up with The Mobile Store for offline sales of select phones.
“We are glad to give Mi fans more options to purchase Mi products. We are truly excited to be working with a variety of partners and expect these partnerships to be super successful.”said Manu Jain, Head of India Operations, Mi India, in an official statement.
Flipkart already has exclusive partnership with several other brands like Motorola, Lenovo, Huawei etc. Amazon too, is the exclusive seller of Micromax Yu Yureka smartphones and OnePlus One. However Snapdeal hasn’t been able to garner much media or consumer attention with any such exclusive partnership yet.