Bangalore based, online home decor retailer Urban Ladder has raised $50 million in a new round of funding led by Sequoia Capital with participation with TR Capital and existing investors Steadview Capital, SAIF Partners and Kalaari Capital. In July 2014, the company had received $21 million in Series B round led by Hong Kong-based Steadview Capital.
Previously, it had secured two rounds in Series A funding viz. USD 5 million in November 2013 and USD 1 million in August 2012. It brings the total capital of the company to date is $77 million.
“Over the last 3 years, we have stayed sharply focused on our design thinking, product quality and customer experience. While these will continue to be important themes, geographical expansion will also be a key focus area this year. We will be present in 30 cities by the end of 2015” said Ashish Goel, CEO & Co-founder, Urban Ladder.
Launched in 2012 by IIT & IIM graduates Ashish Goel and Rajeev Srivatsa. Urban Ladder is an eCommerce company providing furniture products and home decor.
The other players in the similar space include Gurgaon-based online home store, FabFurnish; HomeLane, which raised $4.5 million funding also led by Sequoia Capital; online lifestyle marketplace Pepperfry.com, which had raised USD 15 million in May last year and furniture portal CustomFurnish had raised Rs 16 crore in seed funding earlier last month.Category Ecommerce Investments