Bangalore based, online home decor retailer Urban Ladder has raised $50 million in a new round of funding led by Sequoia Capital with participation with TR Capital and existing investors Steadview Capital, SAIF Partners and Kalaari Capital. In July 2014, the company had received $21 million in Series B round led by Hong Kong-based Steadview Capital.
Previously, it had secured two rounds in Series A funding viz. USD 5 million in November 2013 and USD 1 million in August 2012. It brings the total capital of the company to date is $77 million.
“Over the last 3 years, we have stayed sharply focused on our design thinking, product quality and customer experience. While these will continue to be important themes, geographical expansion will also be a key focus area this year. We will be present in 30 cities by the end of 2015” said Ashish Goel, CEO & Co-founder, Urban Ladder.
Launched in 2012 by IIT & IIM graduates Ashish Goel and Rajeev Srivatsa. Urban Ladder is an eCommerce company providing furniture products and home decor.
The other players in the similar space include Gurgaon-based online home store, FabFurnish; HomeLane, which raised $4.5 million funding also led by Sequoia Capital; online lifestyle marketplace Pepperfry.com, which had raised USD 15 million in May last year and furniture portal CustomFurnish had raised Rs 16 crore in seed funding earlier last month.