Uber Reportedly Planning Merchant Delivery Service With Over 400 Brands


US-based on-demand car service Uber is planning to launch a new service to deliver products from several merchants and currently in talks with over 400 brands for the new program or testing it. As per a TechCrunch report, mobile shopping app, Spring is also on board for the program in line with retailers.

The company describes a new app for a pilot phase of the program. According to the manual, to test out the new service, drivers initially will need a separate phone to handle deliveries alongside UberRush on-demand package-delivery orders. But, over period of time, the company will integrate these two types of delivery requests into a single app.

The cab aggregator is expanding its services to go beyond its core offering. For instance, the firm announced the expansion of its UberEats program – initially dubbed UberFresh- in Chicago and New York, letting users order curated meals for lunch and dinner.

It has also launched an UberEssentials program that delivered household goods to a user’s home on-demand, but that service was run as a limited test and eventually shuttered.

In India, its counterpart and rival Ola has also launched a similar service for food delivery called Olacafe. With hyper local delivery on a rise among tech startups, it does make sense for these players to leverage their existing services to jump into this game.