After being in news for months, Tata Group has finally launched a grocery eCommerce platform, My247market.com, which is owned and operated by Fiora Hypermarket Ltd., which is the retail arm of Trent Ltd. Trent operates retail stores under the brands Westside and Landmark.
My247market offers items to buyers in multiple categories including fruits, vegetables, bakery products, egg and meats, beverages, baby care products, personal care products, home need products and per care products among others. Currently, the products available to a small part of Mumbai and expected to increase presence soon to other major cities.
As per the website, My247market does not have any physical stores in the cities that it operates. However, Fiora Hypermarket Limited, to which this website belongs has physical stores in Gujarat. Star Bazaar is website’s supply chain partner and it’s association with them is limited to sourcing the products from Star Bazaar.
Other ecommerce firms are also working on aggressive plans to tap this category. Online marketplace, Amazon launched KiranaNow, Snapdeal announced partnership with Godrej Nature’s Basket to sell online groceries and Flipkart is reportedly going to make a foray into grocery market in later half of this year. In November 2014, Reliance Industries retail arm Reliance Retail had launched a website– RelianceFreshDirect to deliver grocery products in some neighborhoods of Mumbai.
Some other major players in this niche include BigBasket.com, EkStop.com, LocalBanya.com, AaramShop.com and AtMyDoorSteps.com among other who are already dealing in the grocery space.