Ecommerce, Investments

SaaS-Based CRM Firm Capillary Buys Digital Commerce Solution MartJack

Image Source: CyberWalker

Image Source: CyberWalker

To personalize customer engagement through an omni-channel strategy, Bengaluru-based a CRM solutions company Capillary has acquired Hyderabad-based digital commerce solution MartJack.

As per a TOI report, Capillary has raised a loan of Rs 15 crore for the acquisition.

Martjack is provided by Reasoning Global eApplications Pvt Ltd, that has an enterprise-class-eCommerce platform that caters to retailers across internet, mobile and in-store kiosks to boost online and offline sales.

Capillary provides customer engagement and CRM solutions to more than 170 brands across 12,000 retail locations in US, UK, Middle East, South Africa and Asia Pacific region. In March, Singtel subsidiary and IT services provider NCS tied up with Capillary to help its customers utilize the latter’s SaaS-based solutions.

In July 2014, Capillary had received $14 million in a round led by existing investors Sequoia Capital and Norwest Venture Partners. It had also won a $4.5 million strategic investment from American Express in February last year. Also, it is in talks to raise $80 million from Singapore’s state owned investment firm Temasek, and a few other investors.

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