KeepTrax Inc., a location based mobile technology company that helps people automatically record, retain, and recall all the places they’ve visited, has raised $1 million in seed funding led by Naya Ventures.
The company is headed by Kedar Benegal. Its patent-pending technology platform converts people’s physical location visits into curated “event pins” that digitally capture and organize details such as location name, address, dates, times, durations, photos, calendar, and other context. This is done by using GPS and other mobile device sensors.
The company initially focused on and built a solution for travel oriented use cases, but due to strong traction in adjacent areas, it has also now started to apply its technology platform to broader applications such as field sales optimization, rich location-based user profile generation, and life-logging.
In addition to the platform, KeepTrax has released “showcase” apps for iPhone and Android to demonstrate the capabilities of the technology.
“We have been hugely impressed by the KeepTrax team, technology platform, and the speed with which they have secured both consumer and enterprise market traction,” said Dayakar Puskoor, General Partner of Naya Ventures.
Founded in 2011 by Dayakar Puskoor, Naya Ventures is a $50 million fund that invests in early-stage cloud, mobile and big data companies in India and the US. It is looking to invest in firms engaged in incubation, development and management of new mobility, cloud and big data solutions.
Last month, Ahmedabad based location-based startup wWhere, raised $100,000 at an undisclosed valuation. It had also received a commitment of another $100,000 in funding from a consortium of angel investors across US, India and Singapore.