Jawbone Launches $200 UP4 Fitness Tracker That Allows Users to Make Payments

Image Source: jawboneBlog

Image Source: JawboneBlog

Jawbone has announced its new UP4 fitness tracker that will be live in this summer on company’s website at a price of $199.99. The device monitors users’ activity sleep, heart rate and also allows payments via American Express. It allows users with an eligible American Express Card connect their accounts with Jawbone’s app and tap the UP4 on a store terminal to make payments for their purchases.

With this payments-enabled wearable, Jawbone is competing with Apple, whose watch allows cashless transactions too. The newly launched device comes with the same fitness sensors as the recently released UP3 and uses a tokenization technology similar to that of Apple Watch. It means credit card number stored on user phone is different than their actual card number.

In addition, the company has also launched another cheaper fitness band called UP2, which will cost $99. It’s almost exactly like the older UP24 and monitors activity tracking (steps, exercise and calories burned), sleep tracking, food logging and smart coach (motivational and personalized insights user need to reach their goals).

UP2

The device pairs with Jawbone’s UP app via Bluetooth to track user workouts, learn their habits and encourage them to reach their fitness goals using the new smart coach system. It goes on sale today in a Black Diamond finish, on the company’s site and will also be available internationally later this year.

Similar Read:  Neuromarketing - What, Why & More
Category